Bollywood loves BIBA
How many of us completely fell in love with Kareena Kapoor’s look in “Bajrangi Bhaijaan”? or swooned over the clean summer silhouettes donned by Priyanka Chopra and Preity Zinta?
Over the years BIBA has been the first choice of many actors like Preity Zinta, Esha Deol, Kareena Kapoor, Gauhaar Khan among others. The trendy “Mix and Match” salwaars and dupattas have not just made it to Page 3 but also to the hearts of our favourite stars because of their timeless beauty and design.
Biba was also the pioneer of Bollywood merchandising in India with its first integration in “Na Tum Janno Na Hum”, followed by other exclusive partnerships with movies such as “Devdas”, “Baghban”, “Hulchul”, & “Bhoothnath” amongst many others.